3 Sports Betting

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By Adam Epstein

Entertainment reporter

Promoting sports betting on TV used to be taboo. Now, some Americans can make bets directly from their TV sets while watching a game.

Dish Network and DraftKings, a popular sports betting operator, announced a partnership today that will integrate the DraftKings sportsbook into the live viewing experience for Dish’s 11 million satellite TV subscribers. Those with certain set-top boxes will be able to initiate wagers from their TV screens in the seven states where sports betting on DraftKings is available (Colorado, Illinois, Iowa, Indiana, Michigan, New Hampshire, and New Jersey). That will then trigger a text message prompting bettors to complete the transaction in the DraftKings mobile app.

It’s not quite as simple as pushing a button on your TV remote to place a bet, which doesn’t yet have a legal framework, but that’s not far off. In a statement, Dish and DraftKings boasted that the agreement is the “first-of-its-kind,” while promising betting integrations will be expanded to more TV customers in the future.

Right now, sports bettors can easily use their mobile devices to place wagers during games they watch on television. But media companies—particularly in the US, where sports betting isn’t yet as omnipresent as it is in Europe—are trying to make the TV experience more interactive in order to retain customers (and attention spans). Sports betting through TV screens is one way to do that.

The fast rise of sports betting

Since the US Supreme Court in 2018 struck down a law banning sports betting in most states, the sports betting industry has quickly been accepted into mainstream culture. Many networks, including ESPN, now have daily shows devoted entirely to betting, as well as partnerships with the major operators like DraftKings and FanDuel. Online platforms will highlight betting odds alongside game scores and stats. Flutter, which owns FanDuel, estimates the US sports betting market will be worth $20 billion by 2025. The global sports betting market could reach $155 billion by 2024.

Nearly 20 US states have fully legalized sports betting, while several others have active bills on the table. Betting is legal and regulated in most European countries, though some, like the UK, are reviewing just how widespread it should be after getting pushback from advocacy groups who point out its harmful effects. A 2020 YouGov report found that as many as 2.7% of adults in the UK (1.4 million people) qualify as problem gamblers. Half of them do not get the help they need, according to the report.

Other studies show that the rise of online and mobile betting is leading to a high volume of problem gamblers, particularly among young people. If widely adopted, giving bettors further access to bets through their TV screens could make gambling addiction even more common than it already is. Experts are already concerned that the Covid-19 pandemic and the prevalence of betting platforms is leading to an increase of gambling-related financial and psychological harm.

But perhaps betting from your TV won’t catch on as much as Dish and DraftKings hope. In the 2000s, the UK bookmaker Sky Bet explored the option, before smartphones rendered it unnecessary. TV technology has vastly improved since then, but bettors might not feel they need TV integration, since they have their phones on them all the time anyway.

Whether or not betting on sports from your TV set becomes more popular, the fact it exists at all underscores the industry’s rapid ascendance. A few years ago, sports networks wouldn’t even acknowledge betting odds, even after they were legalized. Now they’re as easy to check as the score.

Iowajoined the US sports betting market, with Governor Kim Reynolds’s signature on asports betting bill. The measure addedsports bettingto the list of legal gambling options in Iowa, which hosts more than 20 commercial and tribal casinos.

Both retail andonlinesports betting became legal in Iowa with the passage of the legislation. Iowa’s sports betting laws allow the state’s commercial casinos to offer online sports betting. It also permits those casinos to form partnerships with existing gaming companies for their sports betting platforms.

Iowa’s sportsbooks fall under the regulation of the Iowa Racing and Gaming Commission. The first of the state’s legal mobile sports betting products began to launch in August 2019. By 2020, Iowa’s sportsbooks were starting to see a lot of success. Iowa online sportsbooks recorded $6.37 million in revenue in October 2020, followed by $5.3 million in November.

All Iowa’s Online Sports Betting Apps

  • FanDuel Sportsbook
  • BetMGM Sportsbook
  • PointsBet Iowa
  • BetRivers Iowa
  • DraftKings Sportsbook
  • William Hill Iowa
  • BetFred
  • Elite Sportsbook
  • Hard Rock Sportsbook
  • Q Sportsbook

Iowa’s Legal Online Sportsbooks

FanDuel Sportsbook

FanDuel Sportsbook started by launching a retail sportsbook Diamond Jo Casino in Dubuque. The casino dedicated over 2000 square feet of space to the FanDuel Sportsbook with 34 screens, self-serve betting kiosks, betting windows, and 3 sports tickers.

FanDuel also launched its online sportsbook in Iowa through its partnership with Diamond Jo. One of the top names in sports betting in the US, FanDuel is offering new Iowa bettors up to $1,000 in risk free bets.

Visit:FanDuel Iowa to claim $1,000 risk free bet bonus offer

BetMGM Sportsbook

In January 2021, BetMGM added Iowa to its growing list of sports betting markets in the US. The Iowa launch came just weeks before the app’s launch in both Michigan and Virginia. BetMGM partnered with Diamond Joe Casino to launch its online betting app in Iowa. The app is available for download to both Android and Apple iOS devices.

New Iowa bettors can claim a risk free bet offer up to $600.

Visit: BetMGM Iowa and claim up to $600 in a risk free bet offer

PointsBet Iowa

PointsBet brought its sportsbook, as well as its trademark “PointsBetting” wagering style, to Iowa in partnership with Catfish Bend Casino. That property, located in Burlington, plays home to PointsBet Sportsbook at Catfish Bend Casino.

A mobile version of PointsBet sportsbook launched in November 2019. “PointsBetting” allows bettors to win (or lose) more money on a bet based on the final score margin of a chosen game. In addition, PointsBet offers new players a variety of sportsbook bonus offers, the best of which offers bettors up to $1,500 in risk free bets.

Visit: PointsBet Iowa to claim up to $2,000 in risk free bets (use bonus code BIGBONUS)

DraftKings Sportsbook

One of the biggest names in the legal US sports betting market, DraftKings Sportsbook entered the Iowa market in February 2020 as a license partner of Wild Rose Resorts.

Iowa hosts three Wild Rose Casino locations, with properties in Clinton, Emmetsburg, and Jefferson. All three casinos host a live sportsbook, branded as DraftKings Sportsbook at Wild Rose.

DraftKings Sportsbook also offers its services on an online platform, available as a desktop-based client, or as a downloadable mobile app.

Visit:DraftKings Indiana here for the latest bonus offers

BetRivers Iowa

BetRivers is one of the newest online sportsbooks to debut in Iowa. BetRivers is making a name for itself in sports betting by launching in several states. They were the first to launch inIllinoisand will be one of the first to launch inMichiganin 2021.

BetRivers stands out by offering a competitive bonus for new bettors. They are currently offering a 100% deposit match bonus offer up to $250. With only a 1x playthrough, this sportsbook bonus is quite attractive for new bettors who can’t meet playthrough requirements for other bonus offers.

Sports

William Hill Sportsbook

William Hill stands as the gaming technology brand powering four different sportsbooks in Iowa. Visitors to either of the state’s Isle Casino locations (Waterloo and Bettendorf), as well as Prairie Meadows Casino or Lakeside Hotel Casino, will find an on-property William Hill Sportsbook.

The William Hill Iowa online sports betting app offers another way to wager with the William Hill brand. The app is accessible to Iowa bettors from anywhere in the state.

New players can open a William Hill account by visiting any of the four properties partnered with the William Hill brand.

Elite Sportsbook

Elite Sportsbook functions as the in-house live and online sportsbook for the trio of Iowa properties owned by Elite Casino Resorts.

Elite Casino Resorts’ in-state properties include Grand Falls Casino, Riverside Casino, and Rhythm City Casino Resort. Elite Casinos teamed up with technology company Bet. Works to launch retail and mobile sports betting in Iowa.

Iowa’s in-person registration rules require new players to visit one of the three retail properties to sign up for the Elite Sportsbook app.

Hard Rock Sportsbook

Hard Rock Sioux City offers a self-branded retail sportsbook on property, as well as a mobile sports betting app available anywhere within Iowa borders.

The online version of Hard Rock Sportsbook joined the Iowa market in December 2019. Hard Rock Sportsbook’s online platform can be accessed as a browser-based desktop client, or downloaded as an app for iOS and Android mobile devices.

Q Sportsbook

Located in Dubuque, Q Casino runs both a live and online version of its self-branded sportsbook. The online version of Q Sportsbook launched in Iowa in December 2019.

Q Sportsbook partnered with IGT, one of the most respected brands in gaming technology, to bring its sports betting services to the Iowa market.

BetFred Iowa

BetFred launched in both Iowa andColoradoin 2020. The BetFred app is easy to access but doesn’t offer the same kinds of bells and whistles as other Iowa sportsbooks. Because it isn’t as widely available as other sportsbooks in the US, it also means it hasn’t had time to develop and we anticipate we will see a lot of improvements to the app in 2021. BetFred is partnered with Grand Falls Casino & Golf Resort in Iowa.

What Other Legal Sportsbooks Are Coming To Iowa?

Unibet Sportsbook

International online gaming brand Unibet already offers online sports betting in New Jersey and Pennsylvania. An Iowa version of Unibet’s online sportsbook is approved and will operate as a licensed partner of Harrah’s Council Bluffs.

What Online Sportsbook Bonuses Are Available In Iowa?

Risk-Free Bet

Many US-facing legal online sportsbooks offer risk-free bet promotions for new players. A risk-free bet acts as a rebate on your first wager made at an online sportsbook if that bet results in a loss.

Most risk-free bet bonuses sit in the $500 range. FanDuel Sportsbook offers a risk-free bet, up to $1000, for new Iowa bettors.

The rebate only applies to losing wagers. For example, if your first bet atFanDuel Sportsbook Iowais a $1000 bet on the Iowa Hawkeyes, and the Hawkeyes lose, FanDuel refunds the $1000.

If the Hawkeyes win, however, you just win the amount dictated by the odds of the bet.

Deposit Match Bonuses

Legal online sportsbooks, casinos, and poker rooms often offer deposit match bonuses to new players. This kind of offer usually applies to the first deposit made at an online gambling site after signing up.

Elite Sportsbook offers one of the most generous deposit match bonuses among Iowa’s online sportsbooks. Upon registering a new account, bettors can enjoy a 50% deposit match bonus up to $200.

What makes this offer so appealing is the absence of a playthrough requirement. The Elite Sportsbook deposit match bonus offer instantly puts the bonus free betting credits in your account after you deposit. Once the credits appear in your account, you must use them within seven days or the offer expires.

Now that BetRivers entered Iowa, they offer an even more competitive 100% deposit match bonus up to $250. The BetRivers deposit match bonus only requires a 1x playthrough.

Deposit Match Playthrough Requirements

Deposit match bonuses at other online sportsbooks often require playthrough, which means you must bet a certain multiple of your initial deposit to unlock the bonus.

DraftKings Sportsbook, for instance, offers a 20% deposit match up to $1000. The bonus comes with a 25x playthrough requirement, meaning for every $25 wagered, $1 of bonus money is unlocked.

Different sportsbooks run deposit match promotions with different playthrough requirements, so be sure to check terms and conditions carefully to understand how playthrough works at a given sportsbook.

What Sports Can You Bet On In Iowa?

Betting On US Pro Sports In Iowa

Iowa’s legal online sportsbooks offer the full range of betting options across virtually all major domestic sports leagues. This includes NFL, MLB, NBA, and NHL betting.

Betting options for all four major team sports include moneyline, point spread, and totals (over/under) betting on virtually every regular and postseason game. Championship games and series, like the Super Bowl, Stanley Cup Finals, NBA Finals, and World Series, offer Iowa bettors the opportunity to wager on some of the most anticipated events of the year.

Other ways to bet on domestic sports leagues include parlays, teasers, futures, and in-game betting. Some online sportsbooks offer in-play betting, a version of in-game betting in which lines change every few seconds as a game plays on.

NASCAR, PGA, UFC And Other Ways To Bet On US Sports

Many other US sports leagues await on the betting menus at Iowa’s legal online sportsbooks. NASCAR, UFC, WNBA, PGA, tennis, and MLS add to the list of opportunities to bet on US sports.

The number of leagues available for betting on the US sports calendar offers Iowa bettors the chance to get in the action at virtually any time of the year.

College Sports Betting In Iowa

Some states with legal sports betting pass legislature that restricts betting on in-state college sports teams and events. In New Jersey, for example, bettors can’t bet on the Rutgers Scarlet Knights, or on any college contest that takes place within New Jersey.

Iowa sports betting laws dictate only one restriction on college sports betting. In-game prop betting on Iowa-based college athletes isn’t allowed. All other types of wagering are on the table, however.

Betting On The Iowa Hawkeyes

The University of Iowa Hawkeyes stand as the state’s most high-profile college sports program. The Hawkeyes compete in the Big Ten Conference, which is one of the nation’s most competitive conferences in both college football and college basketball.

Under current football head coach Kirk Ferentz, the Hawkeyes have maintained a tradition of excellence. In Ferentz’ two-decade tenure, Iowa has played in 17 bowl games and won the Big Ten Championship twice.

The college basketball side of the Big Ten plays equally as fierce as its football counterpart. Iowa faces the challenge of an annual conference schedule that includes powerhouse programs like the Michigan State Spartans, Michigan Wolverines, Maryland Terrapins, and several other perennial contenders.

The Hawkeyes have advanced to the NCAA Division I Men’s Basketball Tournament, aka March Madness, in five of the past seven seasons.

Aside from the ban on in-game prop betting, Iowa’s legal online sportsbooks present myriad ways to wager on the Hawkeyes.

Betting On The Iowa State Cyclones

The Iowa State University Cyclones compete in the Big 12 Conference, another major and influential conference in both NCAA FBS Division I football and NCAA college basketball.

The Big 12 football schedule pits Iowa State against national top 10 regulars like the Oklahoma Sooners, Baylor Bears, and TCU Horned Frogs every year.

Current head coach Matt Campbell has steered the program in a winning direction in his four-year tenure. In three of Campell’s four seasons, the Cyclones have finished the year with an appearance in a bowl game.

The Big 12 also features a fierce lineup of championship contenders in men’s basketball. Iowa State plays a conference schedule that includes the Kansas Jayhawks, Baylor Bears, Oklahoma Sooners, and West Virginia Mountaineers every year.

All of those teams present a threat to win a national championship in any given season. Facing that top-level competition, the Cyclones have advanced to March Madness three times in the five-year tenure of current head coach Steve Prohm.

In both basketball and football, Iowa bettors can wager on the Cyclones throughout regular and postseason play.

What International Sports Can I Bet On In Iowa?

US-based sports leagues and events provide only a part of the overall menu of betting markets at Iowa’s legal online sportsbooks.

International soccer stands as the world’s most popular sport, and many overseas soccer leagues present wagering opportunities. Major leagues like the English Premier League, German Bundesliga, and Spanish La Liga offer betting throughout the entire season in each league.

International baseball, basketball, motorsports, and MMA events expand the betting menu even further for Iowa bettors. Iowa’s online sportsbooks offer betting on Aussie Rules Football, Cricket, and rugby as well.

Can You Bet On Esports In Iowa?

Betting on esports at Iowa’s online sportsbooks isn’t currently permitted. The Iowa Racing and Gaming Commission voted in June 2020 to allow daily fantasy sports (DFS) platforms to include esports contests.

That June 2020 meeting also included a request from the Iowa Gaming Association to include esports betting at the state’s legal sportsbooks. No progress was made on that request, however, and for now, esports betting remains illegal in Iowa.

What Else Can I Bet On In Iowa?

Niche sports push the boundaries of legal sports wagering even further at Iowa’s legal online sportsbooks. Table tennis, darts, chess, and even hot dog eating contests appear on sports betting menus throughout the year.

Popular Ways To Deposit At Iowa’s Legal Online Sports Betting Sites

ACH/eCheck

The ACH/eCheck deposit method stands as the most widely accepted way to put funds into your account at Iowa’s legal online sportsbooks.

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ACH stands for Automatic Clearing House, and an eCheck deposit drafts an electronic check from your bank account and sends it through ACH for processing. This approval process happens instantaneously, and the funds become available on your sports betting account right away.

Virtually all legal online sportsbooks in the US accept ACH/eCheck deposits, but this method does occasionally get rejected by the issuing bank. ACH/eCheck deposits go through about 80 percent of the time.

Debit and Credit Cards

Like ACH/eCheck, most major debit and credit cards can be used to make deposits at many of Iowa’s online sportsbooks. Credit and debit card deposits do get denied by the issuing bank at a higher rate than ACH/eCheck, however.

When this method is approved, the funds become instantly available on your legal sportsbook account. One thing to watch for when using a credit card is the application of cash advance fees. These can be avoided by using a debit card instead of a credit card.

PayPal

PayPal offers one of the most secure and reliable methods for depositing at Iowa’s legal online sportsbooks. PayPal deposits take a bit longer to complete versus some of the other methods, requiring a few extra security steps.

PayPal deposits go through nearly 100 percent of the time, however. Not all online sportsbooks accept PayPal, but it represents one of the best ways to deposit at sportsbooks that do accept this method.

Casino Cage Deposit

Iowa law requires players to register for online sports betting accounts in person, at the casino licensing a chosen online sportsbook. This requirement lasts through the beginning of 2021.

Iowa bettors can also deposit and withdraw funds from the casino cage of the property licensing an online sportsbook. To deposit at DraftKings Sportsbook, for example, you could visit the casino cage at any of Iowa’s three Wild Rose Casino locations.

What Is The Biggest Online Sportsbook In Iowa By Revenue?

William Hill Sportsbook reigns supreme as the top-earning legal online sportsbook brand on the Iowa landscape. William Hill offers online sports betting with three different licensed casino partners.

The William Hill Sportsbook at Prairie Meadows online sports betting platform takes the spot as the top-earning mobile sportsbook in the state. Prairie Meadows operates as a county-owned horse racetrack and casino in Polk County, Iowa.

Other William Hill online sports betting partners include Isle Casino. The Isle Casino brand hosts two Iowa locations, both owned by Eldorado Resorts. The online version of William Hill Sportsbook at Isle Casino comes in as the second-highest earning mobile sports betting platform in Iowa since products started launching in August 2019.

DraftKings Sportsbookwent live in Iowa in February 2020, as a licensed partner of the Wild Rose Casino brand. In June 2020, the fourth full month of operations in the state, DraftKings Sportsbook realized its best performance so far, coming in second in monthly revenue behind William Hill Sportsbook at Prairie Meadows.

The Iowa online sports betting market remains competitive, with Elite Sportsbook also in the discussion of the most popular mobile sports betting platforms in the state.

What Do I Need To Create An Online Sportsbook Account In Iowa?

Iowa bettors must register in person for an online sportsbook account. Iowa’s sports betting laws mandate this in-person requirement until January 1, 2021.

After that date, registering for a mobile sportsbook account can be accomplished from the convenience of anywhere within Iowa borders, directly from the chosen sports betting app. For now, however, you must visit the casino licensing a given online sportsbook, and find the physical sportsbook inside the casino.

From there, the sportsbook staff will likely ask for:

  • A valid ID, verifying that you’re at least 21 years old.
  • Valid email address.
  • Username and password of your choice.

After the sportsbook verifies those details, you should be able to deposit funds using any method accepted at your sportsbook of choice. From there, the online sportsbook is accessible from anywhere in Iowa.

Iowa’s Legal Online Sports Betting Market

Iowa offers both retail sportsbook locations and online sports betting. Like in Nevada, you need to visit a brick-and-mortar casino in Iowa to register at a sportsbook app. Meanwhile, states like Pennsylvania and New Jersey allow remote registration.

Luckily, Iowa casinos are spread across the state in such a way that most won’t have to travel too far to register. Since the casinos are also hotels, you could make it a day trip or stay the weekend.

Why Register At An Iowa Online Sportsbook?

Once registered, you’re a lifetime member at that sportsbook app, so you don’t need to worry about going back. From then on, you can bet from anywhere in the state, any time, directly from your mobile device. That includes making deposits and cashing out.

Iowa Sportsbooks By Location

Sportsbooks in Iowa may or may not offer a sports betting app.

If you find a specific online sportsbook that you prefer, you have to be physically located inside the casino to register. That may require significant travel.

However, if you’re just looking for the closest sportsbook app, this table should serve as especially helpful:

Land-Based SportsbookCity in IowaSportsbookOffers Online Sports Betting?
AmeristarCouncil BluffsAmeristar BarNo
Harrah’sCouncil BluffsThe BookNo
HorseshoeCouncil BluffsThe BookNo
Diamond JoWorth CountyFanDuelNo
Catfish BendBurlingtonPointsBetYes
Hard RockSioux CityHard RockYes
Isle Casino HotelWaterlooWilliam HillYes
Isle Casino HotelBettendorfWilliam HillYes
LakesideOsceolaWilliam HillYes
Prairie MeadowsAltoonaWilliam HillYes
Q CasinoDubuqueQ SportsbookYes
Grand FallsLarchwoodELITEYes
Rhythm City DavenportELITEYes
RiversideRiversideELITEYes
Wild RoseClintonDraftKingsYes
Wild RoseEmmetsburgDraftKingsYes
Wild RoseJeffersonDraftKingsYes

Legal Online Sportsbooks Versus Illegal Online Sportsbooks

Iowa sports betting laws mandate that all legal online sportsbooks must operate in partnership with land-based casinos. Some of Iowa’s retail casinos, like the trio of properties owned by Elite Casinos, operate their own mobile sports betting brands, such as Elite Sportsbook.

Other properties choose to form partnerships with existing gaming brands to offer their mobile sports betting services. The Wild Rose Casino brand, for example, uses DraftKings Sportsbook as a licensed partner to offer online sports betting in Iowa.

All legal sportsbooks in Iowa operate as extensions of legal retail casinos. With that being the case, all online sportsbooks fall under the regulation of the Iowa Racing and Gaming Commission (IRGC), which oversees Iowa’s casino industry.

The oversight of the Iowa Racing and Gaming Commission ensures transparency, fair practices, and accountability in all facets of operations from Iowa’s casinos. Iowa bettors can enjoy the state’s legal mobile sportsbooks with the assurance that these products are tightly regulated and audited by the IRGC.

Your money is safe at a legal online sportsbook in Iowa. Offshore gambling sites and unregulated bookmakers cannot offer that same level of security with your funds. Depositing and betting in Iowa outside of the state’s regulated platforms presents a risky proposition.

Iowa Online Sportsbook FAQs

How old do you have to be to bet online in Iowa?

21 or older. The minimum age to legally bet at an online sportsbook in Iowa is 21. This minimum age applies to any kind of casino gambling in the Hawkeye State.

To register for an online sports betting account, you must visit the casino licensing an online sportsbook, and provide ID verification certifying your age.

Yes. DraftKings Sportsbook offers an online platform to Iowa bettors. The brand operates in Iowa as a licensed partner of Wild Rose Casino, and debuted the online version of DraftKings Sportsbook in the state in February 2020.

Iowa is one of seven states in which DraftKings Sportsbook legally operates. When logging into the DraftKings Sportsbook online client, navigate to the bottom of the homepage and click on “Casino Partners” to find the list of states and license partners offering DraftKings Sportsbook.

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Not yet. FanDuel Sportsbook has a partnership in place with Diamond Jo Casino, and that property hosts a FanDuel-branded live sportsbook.

That partnership will almost certainly yield an online FanDuel Sportsbook platform in Iowa at some point, but the launch of such a product is TBA for now.

No. Online sportsbooks in general don’t offer players the ability to play on credit. That policy could vary across different casinos in Iowa when it comes to other casino games, but to wager at online sportsbooks you must make a real-money deposit.

Yes, with one restriction – in-game prop bets on athletes playing for Iowa-based schools is not allowed. For example, a prop bet on the number of points an Iowa Hawkeyes player will score in a college basketball game isn’t permitted under Iowa sports betting law.

Aside from that restriction, all college sports, including those involving Iowa’s college programs, are open for wagering at legal sportsbooks.

Do I have to visit a casino to create my online sports betting account in Iowa?

Yes, until January 1, 2021. Iowa sports betting law mandates that registration for an online sports betting account must be done in person, at the casino licensing a given online sportsbook.

This in-person registration requirement expires at the end of 2020, and after that remote registration will become available.

How do I collect my winnings at an online sportsbook?

To collect your winnings at an online sportsbook in Iowa, you need to request a withdrawal through the platform. You can also visit the casino cage at a partnering land-based casino to retrieve your winnings in cash.

The most common cashout options at sports betting apps in Iowa include:

  • PayPal
  • Direct bank transfer
  • Check by mail
  • Prepaid card
Do I have to be an Iowa resident to join an IA sportsbook app?

No. Anyone over the age of 21 can join a sportsbook app. That includes folks visiting from other countries as well as states.

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However, you must be within Iowa state lines to place real-money bets. That’s why you need to have location tracking turned on before you can start playing.

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Yes. In the sense that they’re fair and safe, Iowa sportsbook apps are legit. This state’s market also has some of the biggest names in sports betting, including DraftKings and William Hill. Both offer hyper-competitive odds and lucrative promotions that make them world leaders, and both earn their international reputation for excellence.